Impact You Can Measure
Track your brand impact with QR & UTM links, receive a post-event report within 7 days, and leverage a results-focused marketing strategy by Al Khachan Marketing Agency.
100% trackable exposure: Unique sponsor QR codes + UTM-tagged URLs + post-event ROI report.
Business Model
3-Phase Sponsorship Funnel
Awareness → Engagement → Amplification Press
- Phase 1 (Pre-event): website exposure, social announcements, flyer distribution, partner mentions.
- Phase 2 (Race day): start/finish branding, route exposure, hydration/checkpoints, photo wall moments.
- Phase 3 (Post-event): recap edits, brand tags, content reuse, performance reporting.
KPI Framework
What is measured
Exposure → Engagement → Attribution → Conversion Press
- Exposure: placements delivered, audience size, frequency.
- Engagement: content views, engagement rate, on-site interactions.
- Attribution: QR scans, UTM clicks, CTR.
- Conversion: leads/redemptions/signups + ROI report (≤ 7 days).
Benchmarks (Conservative)
Open planning ranges
QR scans • Clicks • Leads • CPA Press
- Bronze ($500): QR 50–120 • Clicks 40–90 • Leads 5–15 • CPA $33–$100
- Silver ($1,000): QR 150–300 • Clicks 120–250 • Leads 20–50 • CPA $20–$50
- Gold ($3,000): QR 400–800 • Clicks 350–700 • Leads 70–150 • CPA $20–$43
- Platinum ($5,000): QR 900–1,600 • Clicks 800–1,400 • Leads 150–300 • CPA $17–$33
Results depend on offer/CTA clarity and activation quality.
Packages
Kiosk — $250–$300
Immediate sales • 200–500 interactionsPress
- On-site visibility + QR offer/menu
- 200–500 direct interactions • 80–200 scans
- Best for: food kiosks, vendors, micro-businesses
Bronze — $500
Awareness & trust • QR 50–120 • Leads 5–15Press
- Logo on flyer + website
- 1 social media mention + thank-you graphic
- Post-event email blast inclusion
Silver — $1,000
Traffic + attribution • QR 150–300 • Leads 20–50Press
- All Bronze benefits
- Route banner/flag placement + sponsor board
- 2 tagged social posts + 1 influencer mention
Gold — $3,000
Performance + credibility • QR 400–800 • Leads 70–150Press
- All Silver benefits
- Logo on participant bibs
- Start/finish branding
- Feature in recap video + press/media mention
Platinum — $5,000
Leadership • QR 900–1,600 • Leads 150–300Press
- Event naming rights + premium jersey placement
- Largest start/finish branding + hero placement
- Major announcements + custom content collaboration
Decision Chart
Awareness → Bronze • Traffic → Silver • Performance → Gold • Leadership → Platinum • Sales → KioskPress
- Awareness only → Bronze
- Traffic + tracking → Silver
- Performance + leads → Gold
- Leadership + authority → Platinum
- Same-day sales → Kiosk
Industry Mini Decks
FMCG / Beverage
Recommended: Gold or PlatinumPress
- Functional integration (hydration, energy) + sampling opportunities
- KPIs: samples, QR scans at stations, video views/recall
- ROI: cost per interaction often $0.50–$2
Fitness / Wellness
Recommended: Silver → GoldPress
- Perfect audience alignment + high trust context
- KPIs: website visits, leads/signups, engagement rate
- ROI: cost per lead often $20–$45
Fintech / Payments / Apps
Recommended: Gold or PlatinumPress
- Smartphone-first audience + easy QR attribution
- KPIs: installs, signups, CPA
- Added value: trust lift from real-world presence
Retail / Fashion / Lifestyle
Recommended: Silver or GoldPress
- Discovery environment + strong visuals for content reuse
- KPIs: CTR, store visits, engagement rate
Hospitality / Tourism / Real Estate
Recommended: Bronze → SilverPress
- Location-driven discovery + Batroun lifestyle association
- KPIs: inquiries, website visits, bookings
Small Businesses & Kiosks
Recommended: KioskPress
- Immediate conversion + high foot traffic
- KPIs: on-site sales, scans, repeat customers
Sales Emails (Copy & Paste)
FMCG / Beverage
Subject: Turn Race-Day Attention into Product TrialsPress
Body: Batroun Race offers direct product interaction with runners and spectators, plus measurable QR attribution and a post-event performance report. Ideal for sampling, recall, and repeat exposure.
Fintech / App
Subject: Acquire Users Where Trust Is BuiltPress
Body: Our audience is smartphone-first and reachable via QR-driven attribution. Batroun Race delivers installs, clicks, and measurable CPA — plus the trust boost paid ads can’t create alone.
Fitness / Wellness
Subject: Reach Active Consumers at Peak IntentPress
Body: Batroun Race aligns your brand with wellness, performance, and community — delivering leads, content, and credibility in one activation.
ROI vs Paid Media
Open comparison
Attention • Frequency • Trust • Ownership • AttributionPress
- Attention span: Ads = seconds • Race = hours
- Frequency: Ads = low • Race = high
- Trust: Ads = medium • Race = high
- Content ownership: Ads = no • Race = yes
- Attribution: Ads = medium • Race = high (QR/UTM + report)
Next steps
Sponsors receive: full deck (PDF) • custom activation plan • KPI/ROI projections • deliverables timeline.
Email: Batrounrace@gmail.com