Impact You Can Measure

Track your brand impact with QR & UTM links, receive a post-event report within 7 days, and leverage a results-focused marketing strategy by Al Khachan Marketing Agency.
1,500+Runners
1,500+Jerseys
3,000+Flyers
1.5M Digital reach

100% trackable exposure: Unique sponsor QR codes + UTM-tagged URLs + post-event ROI report.

Business Model

3-Phase Sponsorship Funnel
Awareness → Engagement → Amplification
Press
  • Phase 1 (Pre-event): website exposure, social announcements, flyer distribution, partner mentions.
  • Phase 2 (Race day): start/finish branding, route exposure, hydration/checkpoints, photo wall moments.
  • Phase 3 (Post-event): recap edits, brand tags, content reuse, performance reporting.

KPI Framework

What is measured
Exposure → Engagement → Attribution → Conversion
Press
  • Exposure: placements delivered, audience size, frequency.
  • Engagement: content views, engagement rate, on-site interactions.
  • Attribution: QR scans, UTM clicks, CTR.
  • Conversion: leads/redemptions/signups + ROI report (≤ 7 days).

Benchmarks (Conservative)

Open planning ranges
QR scans • Clicks • Leads • CPA
Press
  • Bronze ($500): QR 50–120 • Clicks 40–90 • Leads 5–15 • CPA $33–$100
  • Silver ($1,000): QR 150–300 • Clicks 120–250 • Leads 20–50 • CPA $20–$50
  • Gold ($3,000): QR 400–800 • Clicks 350–700 • Leads 70–150 • CPA $20–$43
  • Platinum ($5,000): QR 900–1,600 • Clicks 800–1,400 • Leads 150–300 • CPA $17–$33

Results depend on offer/CTA clarity and activation quality.

Packages

Kiosk — $250–$300
Immediate sales • 200–500 interactions
Press
  • On-site visibility + QR offer/menu
  • 200–500 direct interactions • 80–200 scans
  • Best for: food kiosks, vendors, micro-businesses
Bronze — $500
Awareness & trust • QR 50–120 • Leads 5–15
Press
  • Logo on flyer + website
  • 1 social media mention + thank-you graphic
  • Post-event email blast inclusion
Silver — $1,000
Traffic + attribution • QR 150–300 • Leads 20–50
Press
  • All Bronze benefits
  • Route banner/flag placement + sponsor board
  • 2 tagged social posts + 1 influencer mention
Gold — $3,000
Performance + credibility • QR 400–800 • Leads 70–150
Press
  • All Silver benefits
  • Logo on participant bibs
  • Start/finish branding
  • Feature in recap video + press/media mention
Platinum — $5,000
Leadership • QR 900–1,600 • Leads 150–300
Press
  • Event naming rights + premium jersey placement
  • Largest start/finish branding + hero placement
  • Major announcements + custom content collaboration
Decision Chart
Awareness → Bronze • Traffic → Silver • Performance → Gold • Leadership → Platinum • Sales → Kiosk
Press
  • Awareness only → Bronze
  • Traffic + tracking → Silver
  • Performance + leads → Gold
  • Leadership + authority → Platinum
  • Same-day sales → Kiosk

Industry Mini Decks

FMCG / Beverage
Recommended: Gold or Platinum
Press
  • Functional integration (hydration, energy) + sampling opportunities
  • KPIs: samples, QR scans at stations, video views/recall
  • ROI: cost per interaction often $0.50–$2
Fitness / Wellness
Recommended: Silver → Gold
Press
  • Perfect audience alignment + high trust context
  • KPIs: website visits, leads/signups, engagement rate
  • ROI: cost per lead often $20–$45
Fintech / Payments / Apps
Recommended: Gold or Platinum
Press
  • Smartphone-first audience + easy QR attribution
  • KPIs: installs, signups, CPA
  • Added value: trust lift from real-world presence
Retail / Fashion / Lifestyle
Recommended: Silver or Gold
Press
  • Discovery environment + strong visuals for content reuse
  • KPIs: CTR, store visits, engagement rate
Hospitality / Tourism / Real Estate
Recommended: Bronze → Silver
Press
  • Location-driven discovery + Batroun lifestyle association
  • KPIs: inquiries, website visits, bookings
Small Businesses & Kiosks
Recommended: Kiosk
Press
  • Immediate conversion + high foot traffic
  • KPIs: on-site sales, scans, repeat customers

Sales Emails (Copy & Paste)

FMCG / Beverage
Subject: Turn Race-Day Attention into Product Trials
Press

Body: Batroun Race offers direct product interaction with runners and spectators, plus measurable QR attribution and a post-event performance report. Ideal for sampling, recall, and repeat exposure.

Fintech / App
Subject: Acquire Users Where Trust Is Built
Press

Body: Our audience is smartphone-first and reachable via QR-driven attribution. Batroun Race delivers installs, clicks, and measurable CPA — plus the trust boost paid ads can’t create alone.

Fitness / Wellness
Subject: Reach Active Consumers at Peak Intent
Press

Body: Batroun Race aligns your brand with wellness, performance, and community — delivering leads, content, and credibility in one activation.

ROI vs Paid Media

Open comparison
Attention • Frequency • Trust • Ownership • Attribution
Press
  • Attention span: Ads = seconds • Race = hours
  • Frequency: Ads = low • Race = high
  • Trust: Ads = medium • Race = high
  • Content ownership: Ads = no • Race = yes
  • Attribution: Ads = medium • Race = high (QR/UTM + report)

Next steps

Sponsors receive: full deck (PDF) • custom activation plan • KPI/ROI projections • deliverables timeline.

Email: Batrounrace@gmail.com